Work→ 2024 Ford Employee Pricing - Marketing Campaign
Overview
Ford Employee Pricing is a limited-time summer campaign that allows customers to purchase a new Ford vehicle at the same price as Ford employees. After a four-year hiatus, Ford Employee Pricing is back with new offers. My role involved designing F-150 vehicle assets and adapting the new design system throughout the campaign.
Role
Designer:
Image Sourcing
Retouching Direction
Animated Banners
Social
Print
Team
VML Canada
Client
Ford Canada
Duration
2024 Aug-Sept
Outcome
The 2024 Ford Employee campaign resulted in a significant rise in F-150 vehicle sales, reinforcing Ford's F-Series as Canada's top-selling pickup truck.
© 2025 Kendra Terrero